Why having a great webpage matters for charity races

Having a great website is essential for promoting and managing your event. It will help you reach a wider audience, streamline the registration process, and provide information and resources to your participants. Most charities try to reduce costs therefore forgo creating a easy to find and modern website. Don’t skimp on costs and avoid doing a website!

 Here are the top four reasons to have a great charity 5K race website:

1. Visibility and reach: A well-designed website allows you to promote your charity 5K as a professional event to a wide audience of participants, sponsors, and volunteers. Think of your website as a digital business card for your charity, do you spend time creating a great product that leaves a lasting impression or not? Remember first impressions are made within 7 seconds of someone seeing your brand. Having a strong online presence will help you reach a larger audience, increase the visibility of your event, and ultimately help you raise more money!
2. Registration process: A great website allows participants to easily find out how to donate, sign-up, volunteer, or sponsor your event. Using a timing company’s payment and sign-up platform allows you to ensure you collect all of the necessary information and the correct waivers are signed. But you still need forms for volunteers to sign-up and potential sponsor to contact you. We recommend a plug-in called Gravity Forms for it’s easy of use being installed on your site and it’s flexibility for your needs. The easier and quicker it is for people to sign-up the more registrations you will have!
3. Donation portal: This is number one thing people forget about when they are creating a site for their charity. Over 90% of organizations simply have a section during their sign-up where they ask for donations. Some offer a suggested amount (i.e. $5 or $10), but few contextualize where and how the donated money is going to be used. This is the key to ensure you 2-10x your donations over last year. Read our blog here to learn more how to create a compelling donation page.
4. Frequently Asked Questions (FAQs) section: Your website should be a one-stop-shop for participants, providing them with all the information and resources they need to participate in your race. This should include information on racer shirts, finisher medals, the course, the start time, parking instructions, the post-race food, weather details, transferring an entry, and any other pertinent details. Let your website answer questions for you, so you can focus on planning your event and not answering emails!

Having a great charity 5K race website is MUST promoting and managing your event. It provides a platform for you to reach a wider audience, streamline the registration process, and provide information and resources to participants. By investing in a high-quality website, you can help ensure the success of your 5K race and make a positive impact on your community.

Need help creating a website for your race at an affordable cost? Click here to email Ken and he will get back to you within 24 hours.